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June 21, 2016

Kennewick’s school levy campaign receives national recognition

Kennewick School District has received the 2016 Golden Achievement Award from the National School Public Relations Association (NSPRA). The distinction was awarded for the 2016 School Levy Campaign: “Why’s the School Levy a BIG Deal?”

The public information campaign focused on the importance of a school levy and what the levy pays for. The campaign incorporated a variety of communication strategies and included social media, video and direct-mail to reach voters.

The February 9 election received 65.9 percent yes votes, one of the highest passing rates of a levy in recent years.

NSPRA’s Golden Achievement award is one of the highest honors a nomination can receive. Kennewick’s winning entry will be on display at NSPRA’s national seminar in Chicago, IL. in August.

View a list of all the national award winners.