Winning is a habit. Unfortunately, so is losing. There is no room for second place. I have finished second twice in my time at Green Bay and I don't ever want to finish second again. There is a second place in a bowl game - but it is a game for losers played by losers. It is and always has been an American zeal to be first in anything we do, and to win, and to win, and to win.

 Everything a football player goes out to play, he's got to play from the ground up. From the soles of his feet right up to his head. Every inch of him has to play. Some guy's play with their heads. That's okay - you've got to be smart to be number one in my business, but more important, you've got to play with your heart. With every fiber of your body. If you are lucky enough to find a guy with a lot of head and a lot of heart, he's never going to come off the field second.

 Running a football team is no different than running any other kind of organization - an army, a political party, a business. The problems are the same. The objective is to win. To beat the other guy. Maybe that sounds hard or cruel. I don't think it is.  

It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That's why they're there - to compete. They know the rules and the objectives when they get in the game. The objective is to win - fairly, squarely, decently, by the rules - but to win. An in truth, I have never known a man worth his salt who in the long run, deep down in his heart, did not appreciate the grind - the discipline. There is something in good men that really yearns for… needs… discipline and the harsh reality of head-to-head combat.

 I don't say these things because I believe in the "brute" nature of man, or that men must be brutalized to be competitive. I believe in God and I believe in human decency, but I firmly believe that any man's finest hours, his greatest fulfillment to all he holds dear, is the moment when he has worked his heart out in a good cause and lie's exhausted on the field of battle victorious.