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Communications

Communications and Public Relations


SUPPORTING SCHOOLS AND STUDENTS BY COORDINATING COMMUNICATION WITH FAMILIES, STAFF AND OUR COMMUNITY


 

As professional communicators and the voice of our district, we tell inspiring stories, share important information and keep our community connected to the latest news about Kennewick schools, programs, events, staff and student achievements, and more. 

To stay in the know, visit the KSD website frequently, subscribe to our "The Good Stuff" eNewsletter, and follow us on Facebook, Instagram and YouTube.

  • Contact us with any story ideas or information that we can share with our community.

  • The Kennewick School District name and logos are trademarked and are the exclusive property of the District. These marks represent the identity, reputation and values of our schools and community.

     

    Authorized Use Only
    Use of the District’s logos is strictly limited to authorized purposes. Individuals, groups, businesses and outside organizations may not use, reproduce or alter the logos without prior written permission from the District.

     

    How Permission Works
    •    The District may grant authorization for use of logos on officially approved projects such as branded apparel, promotional materials and communications.
    •    Authorized vendors may only use the logo as specified and may not alter, resell, or distribute it outside of the approved purpose.
    •    Any unauthorized use of the District’s trademarks may result in legal action.

     

    Requesting Authorization
    Those seeking permission to use a Kennewick School District logo should contact:

    Communications & Public Relations Department
    Kennewick School District
    communications@ksd.org

  • Media representatives should send their requests, including any deadlines, to Robyn Chastain, executive director of communications and public relations, at robyn.chastain@ksd.org. We will respond to your request as quickly as possible.

    Media representatives should not reach out to school or district employees with media requests or they will be re-directed to the Communications Department.

    Dissemination of timely, accurate, and newsworthy information to the community through the news media is the primary responsibility of the Executive Director of Communications & Public Relations, working in cooperation with the Superintendent. 

    The Executive Director of Communications & Public Relations will coordinate news coverage of the schools and the school district and will serve as the primary media spokesperson on all matters of district-wide interest.



    The Kennewick School District Communications Department:

    • Serves as the primary contact through which accurate and consistent information passes to the local media. The Communications Department is responsible for recommending, organizing, capturing, and directing media relations activities.
       
    • Serves as the primary contact for information about programs, events, students, and staff that may be in the form of a press release. The department may also provide research, contacts, or subject matter experts to support media requests.
       
    • Coordinates building visits by reporters and photographers (preferably in advance), notifies district personnel that visitors are on campus and guides visitors to the appropriate location.
       
    • Responds quickly to media inquiries, especially as they relate to emergencies and inclement weather.

     

    School district employees should keep the following in mind:

    • Any inquiry from local television, radio, web-based news, or printed media organization should be directed to the Executive Director of Communications & Public Relations, Robyn Chastain, at (509) 222-7424.
       
    • Media will not be allowed on school campuses without advance written or verbal permission of the Executive Director of Communications & Public Relations.
       
    • Media representatives are reminded regularly that no student may be interviewed or photographed without the school first determining that the student’s parents or guardian have signed a media opt-out release  form on file.
  • We use an e-flyer service called Peachjar to send out information about educational, recreational and social opportunities for our students to families. This service is made available to local non-profit organizations. Learn more about Peachjar and setting a free or paid account. 

  • Public records requests are submitted through the district's legal counsel. Learn more at Public Records Requests.

Department Contacts

Robyn Chastain

Executive Director of Communications and Public Relations

(509) 222-7424

Email

Emily McLaughlin

Digital Content Manager

(509) 222-6827

Email